In the Nation's Interest

SPOTLIGHT ON: Denise Morrison

by CED May 20, 2015

2015 Distinguished Performance Award: The Corporate Citizenship Award

Current Position: President and CEO, Campbell Soup Company

Quote from Denise: “Leadership is service and there is power in giving. Leadership is about helping people individually and collectively to get excited about what they do, and inspiring and motivating them to unleash their full potential. It’s also what drives corporate citizenship – the passion to lead and shape a better future for those in the communities where we live and work, while delivering sustainable profitable growth to our shareowners. On behalf of Campbell’s corporate citizens around the globe, I extend our heartfelt appreciation for the CED’s recognition.”

“I truly believe we can make a profit and make a difference.  Our purpose is “Real Food that Matters for Life’s Moments.”  What we do every day matters. Families of all kinds rely on our foods.  Communities rely on us to help them thrive.  As an example, at Campbell, we are committed to developing thoughtful solutions, such as our Healthy Communities social impact program, a collaborative effort to improve the health of young people. We are investing $10 million over 10 years to promote better nutrition and physical fitness, and expand access to fresh foods for children in our hometown of Camden, New Jersey, one of our country’s most challenged cities. By 2020, we’re striving to reduce childhood obesity and hunger by 50 percent throughout our hometown communities, and to positively impact the lives of 100 million youth through our volunteer, community, and signature programs. Admittedly, these are ambitious goals, but they are backed by 146 years of dedication to nourishing the communities where we live and work.” Click here to watch a video highlighting Campbell’s efforts.

Did you know: Denise Morrison and her sister Maggie Wilderotter were the first two sisters to serve as CEOs of Fortune 500 companies at the same time.  The two teamed up early on in their lives to make a difference, raising money as children through penny carnivals to benefit Jerry Lewis’ Muscular Dystrophy telethon.

Read more about the award here.