In the Nation's Interest

Trust Gap Between Business and Government at All-Time High

Since 2001, the public relations firm Edelman has conducted an annual survey that gauges trust in both business and government.  This year, the gap between the two institutions was at an all-time high: a 14% difference, with business remaining in the lead.  How can business gain further credibility?  President Richard Edelman aptly sums it up: "We recommend the CEO become the Chief Engagement Officer, taking responsibility for establishment of the context in which change will occur."